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Grieve is a true renaissance woman: an entrepreneur, a
trendsetter, a local celebrity, an eco-design leader, and
a wife and mother.
Julia’s former career
as an international model developed her keen sense
of style, a passion for fit and design, and a knack
for eyeing the latest hot trends. She
invested her energy and fashion sense into Preloved,
the store and design label she founded in 1995.
Making her mark in the media
world, Julia has also worked as Fashion Editor
of Impact Magazine and as a commentator for the
fashion section of The National Post. In addition
to her many guest spots and weekly appearances
on shows such as Canadian Living, Modern
Manners and Canadian House and
Home, Julia was
the host of 42 episodes of Global Television's
Diva on a Dime. Currently you can catch Julia
as a guest mentor on Project Runway
Canada, Season 2, and as guest expert on How to Look Good Naked Canada.
Julia is most proud of her
greatest creations, her two fashionable sons
and beautiful daughter, the inspiration behind
Preloved’s latest line for children,
Director Peter Friesen was born in Paraguay. As the youngest
in a Mennonite family of nine, Peter moved to Steinbach,
Manitoba at the age of four. It was here that Peter developed
the values that have steered him through life.
At age 20, seduced by urban
culture, Peter moved to Toronto and entered
Ryerson University’s Fashion Design Program.
His co-op work placement was at a budding Preloved,
a perfect match for his unique design sensibility.
Inspired by the
restrictions of vintage clothing, Peter creates
future-wear, beautifully rebuilt out of clothing
from the past. Scraps of forgotten workpants
reappear as an elegant evening gown, and
curtains are re-born as stunning summer skirts. Preloved
clothes are always highly identifiable, while
still “one of a kind”.