Preloved creates one of a kind clothing from reclaimed
vintage fabrics. Our passion is design and our philosophy
is sustainability. Attention to fit, comfort and style
has been our driving force.
Founder Julia Grieve and Creative Director Peter Friesen have made their mark
on fashionable Queen Street West in Toronto, Boulevard St. Laurent in Montreal,
Sydney Australia and our latest venture - a pop up shop on the Danforth. Preloved
has expanded into the wholesale market worldwide. Our designs are carried in
stores across North America, Australia, Europe and Japan. We have also proudly
reopened our flagship store further west on Queen Street West in
Toronto, after the original location was lost to a massive
street fire in February 2008. The plans for retail expansion
are on the horizons for preloved - look out for more preloved
locations popping up soon!
Devotees of Preloved include models, actors and musicians such as Julia Roberts,
Kirsten Dunst, Angela Lindvall, Hillary Duff, Maria Menounos, Anne Hathaway,
Christine Horne, Kate Hudson and Daria Werbowy.
Preloved has recently launched a few new collections including; a home line,
accessories line and an uber cute childrens line called me*me. These collections
have helped us further reduce our carbon footprint by allowing us to use up most
of the remnants leftover from our fall 2010 collection.